Jenna Jameson is starring in the first of a series of video podcast campaigns created as an advertising vehicle for sneaker maker Adidas.

Jameson stars in White video podcast for Adidas sneakers.

In the ad, Jameson pounds the living daylights out of six cute little whack-a-mole gophers that keep popping out of a coin-fed machine. The White podcast ad is part of the revival by Adidas of a 1983 concept called Adicolor, in which the shoes could be personalized with colorful markers. According to The New York Times, more than a dozen shoppers camped out overnight in Los Angeles earlier this month to be the first to acquire a pair of plain white trainers for the relaunch of Adicolor.

The campaign launched this week.

“I had a blast making the commercial and was thrilled when I got to see the final product,” said Jameson, an AVN Hall of Fame performer. “I love Adidas and was so excited to be asked to participate in the ad. I feel fortunate to be part of the campaign.”

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